Digital Marketing Manager for ISP co. at Mumbai

Job Purpose:
To lead the planning, execution, and optimization of the organizations digitalmarketing efforts. The Digital Marketing Manager will be responsible for drivingbrand awareness, lead generation, and customer engagement across digitalchannels while ensuring alignment with business goals.

Key Responsibilities:
Develop and execute digital marketing strategies across all channels (SEO,SEM, social media, email marketing, content marketing, display advertising,etc.) Manage and optimize performance marketing campaigns (Google Ads, Meta,LinkedIn, etc.) to drive ROI and lead conversions. Oversee website strategy including UX optimization, CRO (conversion rateoptimization), and content management (WordPress/HubSpot/etc.). Lead SEO initiatives technical, on-page, and off-page to improve organicvisibility and traffic. Plan and manage the content calendar and work with internal/external contentcreators for blogs, videos, email newsletters, etc. Monitor, analyze, and report on campaign performance and KPIs using toolslike Google Analytics, Search Console, and marketing automation platforms. Budget Management: Allocate, monitor, and report on the digital marketingbudget. Ensure efficient use of resources and maximize ROI. Track spendingand make recommendations based on performance and forecasts. Agency Coordination: Serve as the primary liaison between internal teamsand agencies. Evaluate agency performance and ensure deliverables are meton time and within budget. Manage marketing automation tools and CRM integrations to enhance leadnurturing and lifecycle marketing. Collaborate with cross-functional teams including product, sales, and creativefor go-to-market campaigns and product launches. Stay updated on digital marketing trends, best practices, and emergingplatforms/tools.

Key Performance Indicators (KPIs):
Website traffic growth (organic, paid, referral) Lead generation and conversion rates Cost per lead (CPL) and return on ad spend (ROAS) Engagement rates across digital campaigns (CTR, open rates, time on page) SEO ranking improvements and keyword visibility Email marketing performance (open rate, CTR, unsubscribes) Social media growth and engagement Marketing qualified leads (MQLs) contribution to the sales funnel