Digital Marketing Manager - D2C Brand - Upto 24L

Role Objective:

Experienced digital marketer, with predominant experience in running ads on Meta ads, Facebook. Experience with Google is nice to have. Must have in-depth knowledge of optimising and running ads at scale (spends upto 1 Cr per month).

Candidate will be expected to develop strategies, monitor and optimise campaign performance daily, leading to quality conversions.

Key Responsibilities

• Perform daily account reviews of Meta ad account as well as other platforms
• Improve Ad Quality Score, CTR Conversions,
• Provide creative inputs based on based performing campaigns
• Provide creative copy suggestions and ad templates
• Responsible for coordinating various online marketing initiatives running across various platforms
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives

Candidature

• 4-8 years of experience in a similar role.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Experience running ads in International Markets is a huge bonus.
• Strong analytical skills, ability to distil insights & propose relevant recommendations.
• Candidate should be creative and come up with innovative ideas to promote campaigns