Key Responsibilities
- Search Engine Optimization (SEO): Plan and execute on-page, off-page, and technical SEO strategies to improve website rankings and organic traffic.
- Google Ads: Create, manage, and optimize Google Search, Display, Shopping, and remarketing campaigns to maximize ROI.
- Meta Ads: Manage Facebook and Instagram advertising campaigns, including audience targeting, retargeting, creative testing, and budget optimization.
- Website Management: Manage and maintain Shopify and WordPress websites, including content updates, landing pages, product listings, and basic website optimization.
- Campaign Strategy: Develop and implement digital marketing strategies aligned with business objectives.
- Analytics and Reporting: Track and analyze campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and advertising dashboards.
- Conversion Rate Optimization: Identify opportunities to improve landing pages, user experience, and conversion rates.
- Keyword Research: Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
- Content Marketing: Coordinate SEO-friendly content, website copy, blogs, and promotional campaigns.
- Budget Management: Plan and manage advertising budgets while monitoring cost per lead, cost per acquisition, and return on ad spend (ROAS).
- Performance Reporting: Prepare regular reports on traffic, rankings, leads, sales, and campaign performance.
Required Skills and Qualifications
- Minimum 3 years of experience in SEO.
- Minimum 3 years of experience managing Google Ads and Meta Ads campaigns.
- Minimum 3 years of experience working with Shopify and WordPress websites.
- Strong understanding of SEO tools, keyword research, and website optimization.
- Hands-on experience with Google Analytics 4, Google Search Console, and conversion tracking.
- Knowledge of Facebook Pixel/Meta Pixel, Google Tag Manager, and remarketing strategies.
- Ability to analyze campaign data and make data-driven decisions.
- Strong communication, project management, and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines.
Pay: ₹50,000.00 - ₹70,000.00 per month
Application Question(s):
- Are you comfortable working from 12:00 PM to 9:00 PM at our office in Netaji Subhash Place, Delhi?
- Do you have at least 3 years of hands-on experience in Search Engine Optimization (SEO)?
- Do you have at least 3 years of hands-on experience in managing Google Ads campaigns?
- Do you have at least 3 years of hands-on experience in managing Meta Ads (Facebook and Instagram Ads) campaigns?
- Do you have at least 3 years of hands-on experience managing WordPress and Shopify websites?
- Do you have hands-on experience with Google Tag Manager (GTM), including conversion tracking and tag setup?
- Do you have experience managing or leading a digital marketing team?
- What is your current salary (CTC) and Expected per annum? Please mention the amount in INR.
- How many years of total professional experience do you have in digital marketing?
- How many years of experience do you have in managing or leading a digital marketing team?
Work Location: In person
