Digital Marketing Manager

Key Roles & Responsibilities:

Digital Marketing Expertise:

• Hands-on experience with Paid Platforms:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• Programmatic Ads (preferred)
• SEO & SEM: Deep knowledge of search optimization and paid search for healthcare-related keywords.
• Social Media Management: Strategy and content planning for platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Analytics: Proficiency in Google Analytics, Meta Pixel, Tag Manager, and performance dashboards.
• Content Strategy: Coordinating with content teams to create high-performing campaigns aligned with women and child healthcare services.
• Email & SMS Marketing: Campaigns for patient engagement, follow-ups, and promotions.
• Track

  daily spends, CPL, CTR, and conversion rates

  take corrective actions quickly.
• Ensure accurate

  conversion tracking

  via Google Tag Manager, Pixel, and UTM tagging.
• Drive

  A/B testing

  for creatives, targeting, and landing pages.
• Review lead quality and coordinate with CRM to improve appointment conversion.
• Manage the agency relationship with weekly performance reviews and clear KPIs.
• Deliver weekly & monthly performance dashboards to leadership.

CRM & Patient Journey Management:

• CRM Tools: Knowledge of healthcare CRMs like Salesforce Health Cloud, Zoho CRM, or industry-specific platforms.
• Patient Lifecycle Management: Ability to map and manage patient journeys, from awareness to consultation, treatment, and follow-up.
• Lead Nurturing & Conversion: Automation workflows, drip campaigns, and retention strategies.
• Data Segmentation: Personalized campaigns based on patient demographics, history, and interest.
• HIPAA/Data Privacy: Awareness of healthcare data regulations and ethical digital communication practices.

Additional Requirements:

• Experience working in a multi-unit hospital or healthcare chain is strongly preferred.
• Ability to collaborate with clinical, operations, and IT teams.
• Strong understanding of healthcare KPIs and ROI measurement for campaigns.

Educational Qualifications:

• Bachelors degree in Marketing, Business Administration, or related field (mandatory)
• Masters degree or PG Diploma in Digital Marketing / Healthcare Management (preferred)
• Certifications in Google Ads, Meta Blueprint, HubSpot, Salesforce, or similar platforms are a strong advantage

Experience:

• 8-10 years of hands-on experience in digital marketing and CRM, preferably in the healthcare or hospital industry
• Proven track record in managing digital campaigns, patient lead funnels, and multi-location brand presence
• Proven experience managing budgets of 50-70 lakhs/month+.
• Analytical mindset

  data over opinion

  .
• Excellent coordination & communication skills.