Digital Marketing Intern

Digital Performance Marketing Intern (ROI Focus)

At Buzz

Location:

Reporting to:

Role Overview

Digital Performance Marketing Intern

Key Internship Details:

• Employment Type:

  6-month Internship

• Experience Required:

  None (Willingness to learn is key)

• Job Type:

  Full-Time

• Stipend:

  ?4,000 - ?6,000 per month

• Working Hours:

  10:00 AM - 6:00 PM

• Working Days:

  Monday to Friday, and Alternate Saturdays

Key Responsibilities:

1. Paid Media Campaign Execution & Optimization

• Campaign Support:

  Assist in the planning, setup, and daily monitoring of paid advertising campaigns across key platforms:

  Google Ads

  and

  Meta Ads (Facebook/Instagram)

  .

• ROI Focus:

  Support the team in executing optimizations focused on improving core profitability metrics:

  ROAS (Return on Ad Spend), CPL (Cost Per Lead), CTR (Click-Through Rate), and CPA (Cost Per Acquisition)

  .

• A/B Testing:

  Help set up and monitor

  A/B tests

  for various ad elements (

  copies, creatives, audiences

  ) to continuously improve campaign performance and conversion rates.

• Budget & Pacing:

  Assist in tracking ad budgets and pacing to ensure spend efficiency and adherence to campaign goals.

2. Performance Tracking and Data Integrity

• Tracking Setup:

  Track campaign performance using analytical tools and assist in basic setup using

  Google Analytics 4 (GA4)

  ,

  Google Tag Manager

  , and

  Meta Events Manager

  to ensure accurate data capture.

• Data Integrity:

  Work closely with the reporting team to maintain accurate

  UTM codes and tracking links

  across all campaigns for precise data attribution.

• Reporting:

  Prepare weekly summary performance reports on campaign efficacy and spend for the marketing team.

• Data Analysis:

  Assist in organizing and analyzing campaign performance data using appropriate

  digital organizational tools

  and spreadsheets.

3. Creative Coordination

• Coordinate with the design and content teams to ensure creative assets are delivered on time and

  optimized specifically for ad performance

  .

Requirements:

• A strong academic interest in

  Digital Marketing and Data Analytics

  .
• A

  meticulous and organized

  approach to data management and task execution.
• Familiarity with the interface of

  Google Ads or Meta Ads

  is a plus, but not mandatory.
• Proficiency in

  Canva

  and

  Microsoft Word

  for quick asset preparation and documentation.
• High motivation and the ability to learn quickly in a

  fast-paced, goal-oriented environment

  .

Perks and Benefits:

• Hands-on experience managing

  live, ROI-driven campaigns

  from Day 1.
• Training and mentorship in advanced

  Paid Media Optimization

  and analytics.
• Competitive Stipend.
• Exposure to multi-industry campaigns within a fast-growing agency environment.