Digital Marketing Expert

Ushyaku

1 - 3 years

2 - 5 Lacs

Bengaluru

Posted:7 hours ago| Platform:

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Skills Required

Marketing DART NetInsight Atlas B2C social media WebTrends Google Analytics Google Adwords Digital Marketing SEM SEO email campaigns

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities

Assist in the formulation of strategies to build a lasting digital connection with consumers.
Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain partnerships with media agencies and vendors

Requirements

Proven experience as Digital Marketing Executive or similar role
Experience with one or more other digital marketing and data management tools
Work with customer profiling, data segmentation, to generate targeted customer audiences from hybris to be used for campaigns.
Working Experience on Data Management Platforms
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc/BA in marketing or relevant field

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