Digital Marketing Executive(Female)

JOB DESCRIPTION:

1. Strategy & Planning

• Develop and implement comprehensive digital marketing strategies aligned with business goals.
• Define key performance indicators (KPIs) for digital campaigns, including traffic, engagement, leads, and ROI.
• Conduct market research to identify trends, customer insights, and competitor activities.

2. SEO & Website Optimization

• Perform technical and on-page SEO audits using tools like SEMrush, Ahrefs, or Screaming Frog.
• Optimize website content, metadata, and structure to improve organic search rankings.
• Collaborate with content writers for keyword-rich blog content and landing pages.

3. Paid Advertising (PPC/Display/Social)

• Manage and optimize paid media campaigns across Google Ads, Bing, Facebook, Instagram, LinkedIn, and YouTube.
• Create and test ad creatives and copy for performance improvement.
• Analyze campaign performance and report on ROI, CPC, CTR, and conversion rates.

4. Social Media Marketing

• Develop content calendars and manage posting on platforms including Instagram, LinkedIn, X (Twitter), Facebook, and TikTok.
• Engage with audiences and respond to comments/messages to build community.
• Launch social media ad campaigns and optimize for engagement or conversions.

5. Email & CRM Marketing

• Create and manage email marketing campaigns using platforms like Mailchimp, ActiveCampaign, or HubSpot.
• Segment mailing lists based on user behavior, demographics, and preferences.
• Monitor deliverability, open rates, CTR, and conversions.

6. Analytics & Reporting

• Use Google Analytics (preferably GA4), Google Tag Manager, Data Studio, and CRM dashboards for data tracking.
• Prepare weekly/monthly performance reports and present actionable insights.
• Use heatmaps, A/B testing, and funnel analysis for CRO (Conversion Rate Optimization).

Gmail: [email protected]

Phone:87543 33948.

Only Madurai Candidates Preferred.( ONLY FEMALE EXPERIENCED CANDIDATES).

salary: 10000 TO 15000.

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹15,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Work Location: In person