Digital Marketing Executive

3 - 8 years

4 - 6 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

Assist in managing and updating the company website to ensure content is current and aligned with brand standards.

Support the creation and scheduling of engaging content for social media platforms (e.g., X, Instagram, LinkedIn, Facebook) to boost post impressions and engagement.

Contribute to content writing for blogs, social media posts, and promotional materials under supervision.

Help create visual content, such as graphics or short videos, using tools like Canva or Adobe Creative Suite.

Support SEO efforts, including keyword research, on-page optimization, and building backlinks.

Assist in setting up and monitoring paid advertising campaigns on Meta Ads and Google Ads.

Track and report on campaign performance using analytics tools (e.g., Google Analytics, Meta Insights) to measure impressions and engagement.

Collaborate with the marketing team to execute digital marketing strategies and campaigns.

Stay updated on digital marketing trends and tools to support team efforts.

Required Skills and Qualifications

Experience: 0-2 years in digital marketing or related fields (internships or personal projects included).

Technical Skills:

o

Basic knowledge of website management (e.g., WordPress or similar CMS platforms).

o

Familiarity with social media platforms and content creation tools (e.g., Canva, Adobe Spark).

o

Understanding of SEO basics, including keyword research and link-building concepts.

o

Exposure to Meta Ads, Google Ads, or other digital advertising platforms is a plus.

o

Familiarity with analytics tools (e.g., Google Analytics) to track performance metrics.

Soft Skills:

o

Strong willingness to learn and adapt to new tools and strategies.

o

Good written and verbal communication skills for content creation and team collaboration.

o

Creative mindset with attention to detail and a passion for digital marketing.

o

Ability to work in a fast-paced, team-oriented environment.

Bonus Points

Experience with CRM tools (e.g., HubSpot, Salesforce) for marketing purposes.

Basic knowledge of email marketing or social media scheduling tools.

Contributions to personal or academic projects related to digital marketing.

Education

Bachelors degree in Marketing, Communications, Business, or a related field (or equivalent experience).

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