Digital Marketing Executive

Job Title: Digital Marketing Executive (Yesya Media)

Experience Required: 1+ Year
Industry: Media & Entertainment
Location: Delhi (6 Days- onsite)
Employment Type: Full-time

About the Role

We are looking for a dynamic and smart Digital Marketing Executive with at least 1 year of experience to manage and grow our digital presence. The ideal candidate is creative, data-driven, and comfortable handling multiple digital platforms for a fast-paced media environment.

Key Responsibilities

• Manage and optimize the company’s presence across all major digital platforms (Instagram, Facebook, YouTube, X, LinkedIn, etc.).
• Plan, create, and schedule engaging content aligned with brand identity and media industry trends.
• Support execution of digital campaigns—social media, email marketing, influencer collaborations, paid ads, etc.
• Monitor daily performance metrics (reach, engagement, impressions, traffic, etc.) and prepare weekly/monthly reports.
• Assist in managing YouTube channel operations: metadata, thumbnails, posting schedules, SEO optimisation.
• Conduct competitor analysis and identify trends to improve overall digital strategy.
• Coordinate with internal teams (creative, PR, production) to ensure timely and accurate content delivery.
• Optimize content for SEO and follow platform-specific best practices.
• Handle basic community management—responding to comments, messages, queries, and maintaining brand tone.
• Assist in brainstorming and executing new ideas for digital growth.

Skills & Qualifications

• Bachelor’s degree in Marketing, Mass Media, Communications, or a related field.
• Minimum 1 year of hands-on digital marketing experience, preferably in a media or content-driven environment.
• Strong understanding of social media algorithms, trends, and content formats.
• Basic knowledge of digital advertising tools (Meta Ads, Google Ads) is a plus.
• Familiarity with analytics tools (Meta Insights, Google Analytics, YouTube Studio).
• Basic design knowledge using Canva/Photoshop is preferred.
• Excellent communication, time management, and multitasking skills.
• Creative thinking with a proactive and problem-solving attitude.

What We Offer

• Opportunity to work in a dynamic media environment with creative teams.
• Exposure to high-impact digital campaigns and brand-building initiatives.
• Learning and growth opportunities across digital strategy and content innovation.
• A collaborative, energetic work culture.

Job Type: Full-time

Pay: ₹22,000.00 - ₹32,000.00 per month

Work Location: In person