Digital Marketing Executive

Position Overview:

We are seeking a creative, data-driven, and enthusiastic Digital Marketing Executive to lead and execute online marketing strategies that enhance brand visibility, generate leads, and promote our water and wastewater treatment solutions across industrial and municipal sectors.

Key Responsibilities:

Digital Campaign Management

Develop, manage, and optimize digital campaigns across platforms (Google Ads, Facebook, LinkedIn, Instagram, etc.)

Create lead generation funnels for products like RO Plants, ETPs, STPs, ZLD systems, etc.

Run targeted B2B marketing campaigns focusing on specific industries (e.g., pharma, food, textiles)

Content Creation & Management

Write and manage content for the company website, blog, brochures, product pages, and landing pages

Collaborate with design teams for graphics, video content, and case studies

Ensure SEO best practices are followed across all content

Social Media & Email Marketing

Manage social media handles with regular updates, promotions, and engagement campaigns

Execute email marketing campaigns using tools like Mailchimp or Zoho Campaigns

Monitor analytics and report performance of campaigns (CTR, conversions, engagement, etc.)

SEO & Website Optimization

Optimize website structure and content for improved search engine rankings

Conduct keyword research and track search trends relevant to water and wastewater sectors

Manage website updates through CMS platforms (WordPress, Wix, etc.)

Market Research & Reporting

Analyze competitors’ digital strategies and suggest improvements

Track and report KPIs using tools like Google Analytics, Search Console, and SEMrush

Prepare monthly performance reports and recommend actionable insights

Qualifications:

Education: Bachelor’s degree in Marketing, Mass Communication, Engineering, or a related field

Experience: 1–3 years of experience in digital marketing, preferably in industrial or environmental sectors

Key Skills:

Proficiency in SEO, Google Ads, Google Analytics, Meta Business Suite, and email marketing tools

Knowledge of B2B digital strategies and technical marketing

Excellent written and verbal communication skills

Familiarity with water treatment solutions (added advantage)

Preferred Tools & Platforms:

WordPress, Canva, ChatGPT, Google Analytics, SEMrush/Ubersuggest, Meta Ads Manager, LinkedIn Ads, Mailchimp

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person