Digital Marketing Executive

1. Purpose:

1.1 Digital marketer responsibilities involve creating, implementing, and managing marketing campaigns across various online channels, including social media, email, search engines, and display advertising. Key tasks include campaign planning, content creation, SEO/SEM optimization, performance analysis, and staying updated with the latest digital marketing trends.

2. Scope:

2.1 The position of Digital Marketing Executive at Inevia

3. Reports To:

3.1 Marketing and Sales Development Manager

4. Description:

4.1 Working with other teams, such as sales, to align marketing efforts.

4.2 Keeping abreast of the latest digital marketing trends and best practices.

5. Duties and Responsibilities:

5.1 Campaign Planning and Strategy:

5.1.1 Developing comprehensive digital marketing plans that align with company goals and the target audience.

5.2 Social Media Management:

5.2.1 Managing social media presence, creating content, engaging with followers, and analyzing performance.

5.3 Performance Analysis and Reporting:

5.3.1 Tracking and analyzing campaign performance, identifying trends, and reporting on ROI and KPIs.

5.4 Email Marketing

5.4.1 Developing and managing email marketing campaigns to reach target audiences using tools like Zoho or Mailchimp.

5.5 Paid Advertising

5.5.1 Managing and optimizing paid advertising campaigns on platforms like Google Ads and social media.

6. Education, Experience, Knowledge, and Skill Requirements:

6.1 Education and Experience:

6.1.1 Bachelor's Degree:

A degree in marketing or related field is a must.

6.2 Knowledge and Skills required:

6.2.1 Communication Skills: Strong verbal and written communication skills are essential for creating engaging content, interacting and presenting strategies.

6.2.2 Analytical Skills: The ability to analyze data, track campaign performance, and identify trends is crucial for optimizing digital marketing efforts.

6.2.3 Technical Skills: Familiarity with digital marketing tools like Google Ads, Google Analytics, social media platforms, and email marketing software are necessary.

6.2.4 Creativity and Innovation: Designing and editing skills using Canva, Figma or Adobe Photoshop,developing creative content of products and services, innovative campaign ideas, and visually appealing ads is important for standing out in the digital landscape.

6.2.5 Problem-Solving: The ability to identify and solve problems related to campaign performance, technical issues, and audience engagement is crucial.

6.3 Behavioral Competencies:

6.3.1 Exemplify inevia's core values

6.3.1.1 Fanatical Customer Service

6.3.1.2 Absolute Ownership

6.3.1.3 Passion for Improvement

6.3.1.4 Uncompromising Integrity

Job Types: Full-time, Permanent

Pay: ₹100,000.00 - ₹600,000.00 per year

Benefits:

• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Turbhe Khurd, Navi Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Work Location: In person

Expected Start Date: 31/08/2025