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Shri Lakshmi Steel Suppliers
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Digital Marketing Executive

Digital Marketing Executive

Shri Lakshmi Steel Suppliers

2 - 4 years

3 - 4 Lacs

bengaluru

Posted:4 hours ago| Platform:

Apply

Skills Required

digital marketing online promotion web promotion online branding online advertising internet marketing online marketing social media marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview:

Key Responsibilities:

Content Strategy & Creation

Develop clear, engaging posts for Facebook, Instagram, LinkedIn, YouTube and other channels
Use AI tools (ChatGPT, Jasper, Lumen5) for ideation, captions and A/B testing
Plan and maintain a monthly content calendar; ensure timely publishing

Community & Reputation Management

Monitor comments, messages and reviews daily; respond promptly
Flag potential PR issues and draft holding statements
Foster relationships with followers, industry influencers and partners

Paid Media & Campaigns

Plan, set up and optimise Google Ads, Meta Ads and LinkedIn Ads
Define clear objectives, target audiences and budgets with managers
Track CTR, conversions, cost per lead and ROI; report insights

Influencer & Partnership Outreach

Identify relevant microinfluencers and industry blogs
Coordinate content collaborations and track performance

Analytics & Reporting

Monitor reach, engagement, follower growth and website traffic from social
Prepare concise weekly/monthly reports with charts and recommendations
Use platform insights and Google Analytics for datadriven decisions

SEO & Website Coordination

Work with web team to optimise social content and blog posts for search
Ensure meta tags, keywords and CTAs align with SEO best practices

Email & Newsletter Support

Repurpose top social content into newsletter snippets
Track open rates and clickthroughs; suggest improvements

Google Business Profile Management

Maintain profile accuracy, upload updates and manage customer reviews

Tool Management & Innovation

Use scheduling/analytics tools (Hootsuite, Zoho Social) to streamline work
Basic graphic/video editing skills (Canva, Photoshop, Premiere Pro)
Proactively explore new AI or automation tools to boost efficiency

Collaboration & Continuous Learning

Work closely with Marketing Managers, design and sales teams on briefs
Stay updated on platform features, AI trends and digital best practices

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