Digital Marketing Executive

Job Summary:

We are seeking a result-driven PPC Executive to manage and optimize paid marketing

campaigns across Google Ads, Meta Ads, and other digital platforms. The ideal candidate

should have hands-on experience in campaign setup, optimization, performance analysis, and

budget management.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads, Meta Ads, and other digital platforms.
• Conduct keyword research, audience targeting, ad copywriting, and landing page optimization to improve performance.
• Monitor campaign performance daily, analyze data, and implement strategies to achieve ROI and conversion goals.
• Manage budgets effectively to ensure maximum reach and return on ad spend.
• Track campaign results using Google Analytics, Tag Manager, and reporting tools.
• Perform A/B testing on ad creatives, copies, and landing pages to improve click-through and conversion rates.
• Support overall digital marketing activities such as SEO coordination, social media promotions, email marketing, and content strategy.
• Research competitors and stay up-to-date with digital marketing and paid media trends.
• Collaborate with the design, content, and web development teams for campaign creatives and landing pages.
• Prepare weekly and monthly reports with insights and recommendations for ongoing improvements.
• Identify new opportunities, tools, and platforms to expand campaign performance and digital presence.

Skills & Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 1 years of experience managing PPC and digital marketing campaigns.
• Have knowledge of Google Ads, Meta Ads Manager, and Google Analytics.
• Ability to manage budgets and analyze data to improve performance.
• Familiarity with SEO, social media marketing, and remarketing strategies.
• Google Ads Certification is an added advantage.
• Proficiency in MS Excel or Google Sheets for campaign tracking and reporting.
• Strong analytical, communication, and time-management skills.

Why Join Searchonic

? Opportunity to work with a passionate and growing digital marketing team.

? Exposure to multiple industries and international clients.

? Supportive work culture with a focus on learning and innovation.

? Career growth and skill development opportunities.