Digital Marketing Executive

We are seeking a results-driven Digital Marketing Executive with expertise in running LinkedIn, Google, and YouTube ads, as well as a creative flair for developing engaging content. The ideal candidate will have hands-on experience in digital advertising, a strong sense of visual creativity, and foundational skills in motion graphics to support dynamic campaigns across multiple platforms.

Key Responsibilities

• Plan, set up, and manage all paid advertising campaigns across LinkedIn, Google and YouTube.
• Independently create all ad creatives, including static visuals, banners, and video ads, ensuring high visual impact and alignment with campaign objectives.
• Design and produce motion graphics and animated content for digital ads and social media, using tools such as Adobe After Effects or similar.
• Write engaging ad copy and video scripts tailored to each platform and audience.
• Continuously monitor, analyze, and optimize campaign performance using analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, YouTube Analytics).
• Conduct A/B testing on creatives, copy, and targeting to maximize campaign effectiveness.
• Research and identify target audiences, market trends, and competitor strategies to inform campaign direction.
• Maintain organized asset libraries and campaign documentation.
• Stay up-to-date with the latest digital marketing trends, ad platform updates, and creative best practices.

Requirements

• Proven hands-on experience running paid campaigns on LinkedIn, Google Ads, and YouTube.
• Advanced skills in graphic design and motion graphics, with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) or similar.
• Demonstrated ability to create original, high-quality ad creatives and video content from concept to execution.
• Strong copywriting skills for ad copy and video scripts.
• Solid understanding of digital marketing metrics, analytics, and optimization techniques.
• Ability to manage multiple campaigns and creative projects simultaneously, meeting deadlines in a fast-paced environment.
• Excellent attention to detail, creativity, and visual storytelling.

Preferred Skills

• Experience with additional social media ad platforms is a plus.
• Familiarity with basic HTML/CSS and website content management systems.
• Portfolio showcasing digital ads, creative designs, and motion graphic work.

What We Offer

• Opportunity to own the entire digital advertising and creative process.
• Creative freedom and support for professional growth.
• Competitive salary and benefits package.

Job Type: Full-time

Job Types: Full-time, Fresher

Pay: From ₹15,000.00 per month

Schedule:

• UK shift
• US shift

Work Location: In person