Digital Marketing Executive (Real Estate Projects)

Key Responsibilities

1. Campaign Strategy and Execution

• Plan, execute, and optimize

  digital marketing campaigns for real estate projects

  across Meta, Google Ads, and LinkedIn.
• Develop

  lead generation funnels

  tailored for property inquiries and conversions.
• Manage

  pre-launch, launch, and post-launch campaign strategies

  for residential and commercial projects.
• Track campaign ROI and ensure effective utilization of ad budgets.

2. Social Media Marketing

• Handle project-specific social media pages with consistent posting and engagement.
• Work with the creative team to develop

  property-focused content

  including project teasers, walkthroughs, amenities highlights, and testimonial videos.
• Run

  targeted ads

  to drive awareness and lead generation in specific geographies.

3. SEO and Content Marketing

• Conduct keyword research relevant to

  property searches, locations, and real estate trends.

• Optimize landing pages and project websites for better visibility on Google Search.
• Coordinate with the content team to publish

  blogs and articles

  related to real estate investments, locality highlights, and project updates.

4. Analytics and Insights

• Use

  Google Analytics, Meta Insights, and CRM dashboards

  to monitor campaign performance.
• Analyze lead quality, source efficiency, and conversion rates to improve performance.
• Prepare

  weekly and monthly reports

  with actionable insights for the internal team and clients.

5. Email and WhatsApp Marketing

• Execute

  email drip campaigns

  for nurturing leads and updating prospects about launches, offers, and site visits.
• Integrate and manage

  WhatsApp marketing

  for project promotions and quick customer engagement.

6. Innovation and Collaboration

• Stay ahead of

  real estate marketing trends

  , ad formats, and creative ideas.
• Work closely with the design and content teams to develop

  visually compelling project campaigns

  , brochures, and walkthrough ads.
• Collaborate with the client servicing team to ensure campaign objectives are met.

Qualifications and Skills

Experience:

real estate digital marketing

Core Skills:

• Proficiency in

  Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.

• Strong understanding of

  real estate lead generation funnels, audience targeting, and retargeting strategies.

• Good knowledge of

  SEO, SEM, and content marketing

  principles.
• Familiarity with

  CRM tools and marketing automation

Soft Skills:

• Excellent communication and client coordination skills.
• Creativity, attention to detail, and adaptability to project-specific requirements.
• Strong analytical and reporting ability.
• Ability to manage multiple projects and meet timelines in a fast-paced environment.