Digital Marketing Executive

Key Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.)
• Manage SEO efforts (on-page and off-page) to improve organic search rankings and website traffic
• Oversee paid advertising and PPC campaigns, ensuring optimal ROI and performance tracking
• Create compelling content for digital platforms, including social media, blogs, landing pages, and email campaigns
• Manage all official social media accounts, grow community engagement, and schedule posts strategically
• Track and analyze key performance metrics using tools like Google Analytics, Google Search Console, and social media insights
• Collaborate with internal departments to align digital strategies with overall university goals
• Assist with basic graphic design needs using tools like Canva or Adobe Creative Suite to support marketing materials
• Monitor digital trends and competitor strategies to propose new ideas for growth and engagement

Desirable Skills & Qualifications:

• Proven experience (13 years) in digital marketing, preferably in the education or service industry
• Strong expertise in

  Search Engine Optimization (SEO)

• Hands-on experience with

  Paid Advertising and PPC Campaigns

  (Google Ads, Meta Ads)
• Excellent

  content marketing

  and

  copywriting

  skills
• Proficiency in

  social media management

  across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Ability to conduct

  data analysis and performance tracking

  using relevant tools (e.g., Google Analytics, SEMrush)
• Knowledge of

  basic graphic design

  principles and tools (e.g., Canva, Photoshop)
• Excellent communication and organizational skills
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field