Digital Marketing Executive

Phillipcapital

2 - 3 years

3 - 6 Lacs

mumbai

Posted:1 month ago| Platform:

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Skills Required

financial services social media digital campaigns digital marketing online marketing seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Job Profile

As a Digital Marketing Executive, you will be responsible for planning, executing, and optimizing digital marketing strategies across various channels. You will play a key role in increasing brand awareness, driving website traffic, generating leads, and improving online engagement.

Job Title: Digital Marketing Executive

Key Responsibilities:

Develop and manage digital marketing campaigns across SEO, SEM, email, and social media platforms.
Create, curate, and manage content for all digital channels.
Monitor and analyze campaign performance using tools like Google Analytics and Google Ads.
Optimize website content, landing pages, and user funnels for conversion.
Manage and grow social media communities on platforms such as Instagram, Facebook, LinkedIn, and X.
Execute email marketing campaigns and track key performance metrics.
Collaborate with internal teams (e.g., design, sales) to align on messaging and objectives.
Stay current with digital trends, tools, and best practices.
Prepare reports and present insights and recommendations for improvement.

Qualifications & Experience

A bachelor's degree in marketing, business, or a related field provides a solid foundation for digital marketing studies.
Minimum 2 years of experience in digital marketing.
Strong understanding of SEO, Google Ads, Meta Ads, email marketing, and content marketing.

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