Digital Marketing Executive

Key Responsibilities:

• SEO Strategy and Optimization:
• Conduct keyword research to identify high-potential SEO opportunities and develop an effective strategy to improve organic search rankings.
• Optimize on-page content, including meta tags, headlines, images, and internal linking to ensure content is search-engine friendly.
• Implement off-page SEO tactics such as link-building, partnerships, and guest blogging.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, and third-party platforms (e.g., Ahrefs, SEMrush) and make data-driven adjustments to improve rankings.
• SEM (Search Engine Marketing) and PPC Campaign Management:
• Develop and manage SEM strategies, including paid search campaigns (Google Ads, Bing Ads) to drive traffic and generate leads.
• Set up, monitor, and optimize PPC campaigns to ensure maximum ROI, focusing on keywords, bidding strategies, and ad copy.
• Conduct A/B testing for ad copy, landing pages, and other ad elements to improve performance.
• Analyze and report on PPC campaign performance, using metrics such as CTR (click-through rate), conversion rate, cost per acquisition (CPA), and overall ROI.
• Paid Social Media Advertising:
• Plan, create, and execute paid social media ad campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Define clear objectives for each paid social media campaign (brand awareness, lead generation, conversions, etc.) and manage the budget accordingly.
• Segment audiences effectively to target specific demographics, interests, and behaviors.
• Track, measure, and optimize social media campaigns to ensure goals are being met and to improve performance over time.
• Analytics and Reporting:
• Monitor and track all digital marketing efforts (SEO, SEM, PPC, social media ads) through analytics tools (Google Analytics, Facebook Ads Manager, etc.).
• Analyze key metrics (traffic, conversions, engagement, etc.) to evaluate the success of campaigns and make data-driven recommendations for optimization.
• Prepare and present performance reports to stakeholders, highlighting insights, progress, and future opportunities for campaign improvements.
• Content and Creative Collaboration:
• Work with the content team to ensure digital ads and landing pages are aligned with the institution's brand voice and objectives.
• Collaborate with the design team to create engaging visuals for digital ads, banners, and landing pages.
• Ensure that all content is optimized for both SEO and conversion, driving the best results from both organic and paid efforts.
• Stay Up-to-Date with Digital Marketing Trends:
• Continuously monitor industry trends, best practices, and updates in SEO, SEM, PPC, and social media advertising.
• Implement new tools, tactics, and strategies to keep the institution’s digital marketing efforts innovative and competitive.
• Attend webinars, workshops, and other learning opportunities to stay updated on the latest digital marketing techniques and strategies.
• Campaign Budget Management:
• Develop and manage the budget for digital marketing campaigns, ensuring efficient use of resources and staying within allocated spend.
• Analyze campaign cost-effectiveness and adjust budgets and strategies as needed to maximize results.

Job Types: Full-time, Permanent

Pay: ₹9,743.98 - ₹20,152.91 per month

Benefits:

• Provident Fund

Schedule:

• Day shift
• Monday to Friday

Work Location: On the road