Digital Marketing Executive

Digital Marketing Executive - Meta Ads Specialist

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Job Overview

Digital Marketing Executive

Lead Generation

Key Responsibilities

• Campaign Lifecycle Management:

  Plan, set up, and execute end-to-end performance-focused advertising campaigns across the Meta ecosystem (Facebook, Instagram, Audience Network) using the

  Meta Ads Manager

  .

• Optimization & Budgeting:

  Continuously monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, CPL) and perform daily optimizations, bid adjustments, and budget pacing to ensure KPIs are met efficiently.

• Audience Strategy:

  Develop sophisticated audience targeting plans, including creating and refining

  Custom Audiences

  ,

  Lookalike Audiences

  , and retargeting pools to ensure maximum relevance and scalability.

• A/B Testing:

  Systematically design and implement rigorous A/B tests for ad creatives, copy, placements, and audience segments to identify winners and continuously improve conversion rates.

• Tracking & Data Integrity:

  Manage and troubleshoot the implementation of the

  Meta Pixel

  and

  Conversion API (CAPI)

  to ensure accurate tracking, reporting, and proper attribution of all campaign activities.

• Reporting & Insights:

  Generate comprehensive weekly and monthly performance reports, providing clear, actionable insights and strategic recommendations to stakeholders.

• Creative Collaboration:

  Coordinate effectively with the internal content and design teams to guide the creation of high-converting ad creatives and compelling copy.

Required Skills & Qualifications

• Minimum

  2 + years of verifiable, hands-on experience

  managing and optimizing Meta/Facebook and Instagram ad campaigns.
• Expert proficiency in using

  Meta Ads Manager, Meta Business Suite,

  and related performance tools.
• A strong analytical mindset with a proven ability to interpret data and make data-driven decisions under pressure.
• Deep understanding of performance marketing principles, funnels, and conversion attribution.
• Familiarity with tracking tools like Google Analytics and Google Tag Manager is a plus.