Digital Marketing Executive - Meta Ads Specialist Company: Maxforce IT Solution Location: Noida Experience: Minimum 2+ Years of Proven Experience Job Overview Maxforce IT Solution is seeking a highly analytical and results-driven Digital Marketing Executive to specialize in Meta Ads (Facebook and Instagram) . This role is based in our Noida office. The primary focus of this position is to execute, manage, and scale paid social campaigns that are explicitly designed to drive high-value outcomes, primarily Lead Generation and maximizing Return on Ad Spend (ROAS) . If you are passionate about performance marketing and can translate data into successful campaign strategies, we want to hear from you. Key Responsibilities Campaign Lifecycle Management: Plan, set up, and execute end-to-end performance-focused advertising campaigns across the Meta ecosystem (Facebook, Instagram, Audience Network) using the Meta Ads Manager . Optimization & Budgeting: Continuously monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, CPL) and perform daily optimizations, bid adjustments, and budget pacing to ensure KPIs are met efficiently. Audience Strategy: Develop sophisticated audience targeting plans, including creating and refining Custom Audiences , Lookalike Audiences , and retargeting pools to ensure maximum relevance and scalability. A/B Testing: Systematically design and implement rigorous A/B tests for ad creatives, copy, placements, and audience segments to identify winners and continuously improve conversion rates. Tracking & Data Integrity: Manage and troubleshoot the implementation of the Meta Pixel and Conversion API (CAPI) to ensure accurate tracking, reporting, and proper attribution of all campaign activities. Reporting & Insights: Generate comprehensive weekly and monthly performance reports, providing clear, actionable insights and strategic recommendations to stakeholders. Creative Collaboration: Coordinate effectively with the internal content and design teams to guide the creation of high-converting ad creatives and compelling copy. Required Skills & Qualifications Minimum 2 + years of verifiable, hands-on experience managing and optimizing Meta/Facebook and Instagram ad campaigns. Expert proficiency in using Meta Ads Manager, Meta Business Suite, and related performance tools. A strong analytical mindset with a proven ability to interpret data and make data-driven decisions under pressure. Deep understanding of performance marketing principles, funnels, and conversion attribution. Familiarity with tracking tools like Google Analytics and Google Tag Manager is a plus.
Join IT Solution as a Business Development Executive Your focus: converting provided leads for our IT Services & Software Products. Excellent follow-up, pitch, and closing skills required. Experience in IT lead management is essential.
Full Stack Developer About the Role We are seeking a talented and experienced Full Stack Developer to join our team in Noida . The ideal candidate has 3-4 years of professional experience and is proficient in both frontend and backend technologies, capable of owning the entire development lifecycle of modern web applications. This is an exciting opportunity for someone who thrives in a dynamic, onsite work environment and is passionate about building scalable and high-performance solutions. Key Responsibilities Design, develop, and maintain robust web applications from conception to deployment. Implement engaging and responsive user interfaces using ReactJS and Angular . Develop and manage server-side logic, APIs, and databases using Node.js and PHP (Laravel) . Write clean, well-documented, and efficient code for both the frontend and backend. Collaborate with cross-functional teams (product, design) to define, design, and ship new features. Troubleshoot, debug, and upgrade existing systems to ensure optimal performance and security. Stay up-to-date with emerging technologies and best practices in full stack development. Required Skills & Qualifications Experience: 3-4 years of proven, professional experience as a Full Stack Developer or a similar role. Frontend Expertise: Strong proficiency in ReactJS and Angular . Web Fundamentals: Expert knowledge of HTML5, CSS3, and JavaScript (ES6+) . Backend Expertise (Mandatory): Solid experience with Node.js and PHP development, including hands-on experience with the Laravel framework. Database: Experience with SQL (e.g., MySQL, PostgreSQL) and/or NoSQL databases (e.g., MongoDB). Version Control: Proficiency with Git and standard development workflows. Problem-Solving: Excellent analytical and problem-solving skills with attention to detail. Bonus Skills (Good to Have) Experience with cloud platforms (AWS, Azure, or GCP). Knowledge of containerization technologies (Docker, Kubernetes). Familiarity with testing frameworks (Jest, Mocha, Cypress, PHPUnit, etc.). Location & Type Location: Noida, Uttar Pradesh (Onsite) Job Type: Full-time