Digital Marketing Executive

Qualification:

• Any Graduate / Post Graduate (Pass outs from 2022 to 2024)
  

Required Experience:

• 0 to 1 Year
  

Job Responsibilities:

• Manage and execute digital marketing campaigns across multiple channels, including SEO, SEM, email marketing, social media, and content marketing.
• Analyze web traffic and social media performance using tools like

  Google Analytics

  ,

  Google Ads

  , and other social media platforms.
• Collaborate with the team to create compelling content and visuals for online platforms.
• Track and report on the effectiveness of marketing campaigns and make data-driven recommendations for improvements.
• Optimize the company website for better SEO and user engagement.
• Assist in managing paid advertising campaigns on

  Google Ads

  ,

  Facebook Ads

  ,

  LinkedIn Ads

  , and

  Instagram

  .
• Create and edit marketing materials using

  Adobe Creative Suite

  ,

  Canva

  , and other tools.
• Support marketing automation efforts using tools like

  Marketo

  and

  HubSpot Marketing Hub

  .

Desired Candidate Profile:

• Strong understanding of digital marketing channels, tools, and best practices (SEO, SEM, email marketing, social media, content marketing, web analytics).
• Proficiency with marketing and analytics tools (e.g.,

  Google Analytics

  ,

  Google Ads

  , social media platforms, CRM systems,

  Adobe Creative Suite

  ).
• Basic knowledge of

  HTML

  ,

  CSS

  , and content management systems is desirable.
• Excellent written and verbal communication skills with attention to detail.
• Strong analytical, organizational, and project management skills.
• Creative mindset with a passion for technology and digital innovation.

Social Media Management:

• Tools:

  Hootsuite, Buffer, Sprout Social

• Use Cases:

• Scheduling posts
• Analyzing performance
• Engaging with the audience
  

Video Marketing:

• Tools:

  Adobe Premiere, Final Cut Pro, Canva Video

• Use Cases:

• Video production
• Video editing
  

SEO & Analytics:

• Tools:

  Google Analytics, SEMrush, Ahrefs

• Use Cases:

• Traffic analysis
• Keyword research
  

Paid Advertising:

• Tools:

  Google Ads, Facebook Ads Manager, LinkedIn Ads, Instagram

• Use Cases:

• PPC campaign management
  

Content Creation & Design:

• Tools:

  Canva, Adobe Creative Suite, Figma

• Use Cases:

• Creating visual content
• UX/UI collaboration
  

Marketing Automation:

• Tools:

  Marketo, HubSpot Marketing Hub

• Use Cases:

• Automating workflows
• Lead nurturing