Digital Marketing Executive

Digital Marketing Executive – Job Description

Overview

The Digital Marketing Executive is responsible for developing, implementing, and managing marketing campaigns that promote the company’s products or services. This role plays a major part in enhancing brand awareness, driving website traffic, and generating leads through online channels.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, or relevant field.
• 3+ years proven experience in Digital Marketing.
• Knowledge of SEO, SEM, SMM, and content strategies.
• Strong analytical skills and understanding of digital tools.
• Basic design skills (Canva / Photoshop) preferred.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and execute digital marketing strategies across various digital channels.
• Plan and monitor the company’s online presence to increase brand visibility.

2. Social Media Marketing

• Manage social media pages (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Create and schedule engaging content, posts, and ads.
• Track performance metrics and improve engagement.

3. Search Engine Optimization (SEO)

• Perform keyword research and optimize website content for better ranking.
• Improve on-page and off-page SEO activities.

4. Search Engine Marketing (SEM / Google Ads)

• Create and manage paid campaigns on Google Ads.
• Optimize ad performance to reduce cost and maximize conversions.

5. Content Marketing

• Develop content for blogs, website pages, emails, and social media.
• Coordinate with designers for creatives and videos.

6. Email & SMS Marketing

• Create automated email campaigns and newsletters.
• Manage customer databases and run targeted SMS campaigns.

7. Website & Analytics

• Monitor website performance using Google Analytics, Search Console, etc.
• Track website traffic, user behaviour, and campaign performance.
• Prepare monthly reports and insights.

8. Lead Generation

• Develop strategies to generate high-quality leads through digital channels.
• Manage CRM and follow up on digital leads.

Key Skills

• Creativity & content creation
• Social media management
• Google Ads & Meta Ads
• SEO knowledge
• Analytical thinking
• Communication skills
• Basic graphic design
• Lead generation strategies

Salary Range:

• ₹20,000 – ₹25,000 per month
• (Varies based on experience, location, and project size)

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person