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Digital Marketing Executive

0 - 4 years

0 Lacs

Posted:2 hours ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

 

  • Content Creation & Management:

    • SEO best practices

    • Manage and update website content using CMS platforms (e.g., WordPress, Joomla, Shopify).

    • Ensure all content is optimized for search engines and user experience.

  • Search Engine Optimization (SEO):

    • keyword research and analysis

    • on-page SEO

    • Google Analytics

    • off-page SEO

  • Social Media Marketing (SMM):

    • Develop, schedule, and publish engaging content across various social media platforms (e.g., Facebook, Instagram, LinkedIn, YouTube, Twitter) relevant to our target audience in Nashik and beyond.

    • Monitor social media channels, respond to comments and messages, and engage with followers to build community.

    • Analyze social media performance metrics and identify trends to optimize future campaigns.

    • Stay updated with platform changes and emerging social media trends.

  • Paid Advertising (SEM/PPC):

    • paid ad campaigns

    • Monitor campaign performance, analyze data, and provide recommendations for budget allocation and bid adjustments to maximize ROI.

    • Conduct A/B testing on ad creatives and landing pages.

  • Email Marketing:

    • Assist in designing, building, and deploying engaging email campaigns (e.g., newsletters, promotional emails, automated workflows).

    • Manage email lists, segment audiences, and ensure high deliverability rates.

    • Analyze email campaign performance (open rates, click-through rates, conversions) and suggest improvements.

  • Website Analytics & Reporting:

    • Google Analytics

    • Prepare regular reports on key digital marketing metrics, providing insights and recommendations for optimization.

    • Track competitor digital marketing activities to identify opportunities.

  • Local Marketing:

    • Google My Business

    • Run geo-targeted campaigns for local audiences.

  • Collaboration:

    • Work closely with the marketing team, sales team, and other internal stakeholders to ensure integrated marketing efforts.

    • Stay informed about digital marketing trends, best practices, and emerging technologies.

 

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