Digital Marketing Executive

Education: Graduation (Any Stream)

Job Location : Thane, Mumbai

• Create & Manage Google PPC, Facebook Instagram, Linkedin & YouTube Campaigns
• Creation of comprehensive keyword lists and mapping keywords to ad groups and landing pages
• Ensure ads, keywords and client goals are in alignment with the performance of the campaign
• Troubleshoot issues impacting campaign performance and taking necessary measures to rectify & modify campaign accordingly
• Proficiency in handling social media & major digital platforms
• Creation of content for various social media channels, for both organic & paid activity
• Designs, builds, and maintains client's social media presence.
• Experience in Keyword Research, SEO On-Page & Off-Page Optimization
• Measures and reports performance of all digital marketing campaigns
• Analysis and adjustment of parameters to optimize campaign performance
• Should have a command in identifying the advertising opportunities, suggesting platforms, smart bidding and budget management experience.
• Proactive in recommending new strategies in paid promotions
• Provide regular performance reports to supervisors.