Digital Marketing Executive

Key Responsibilities

• Digital Strategy & Campaigns
• Plan and execute digital marketing campaigns across channels (SEO, SEM, social media, email, content).
• Define KPIs for campaigns and track performance against targets.
• Search Engine Optimization (SEO)
• Perform keyword research, on-page optimization, and backlinking strategies.
• Monitor ranking performance and implement improvements.
• Search Engine Marketing (SEM) & Paid Ads
• Manage Google Ads, Meta Ads, LinkedIn Ads, and remarketing campaigns.
• Optimize ad spending and conversion rates.
• Social Media Marketing
• Create and manage content calendars across platforms (LinkedIn, Facebook, Instagram, YouTube).
• Increase engagement and followers organically and via paid campaigns.
• Website & Analytics
• Coordinate with web developers to maintain and update the company website.
• Use tools like Google Analytics, Search Console, and Heatmaps to monitor and improve site performance.
• Email Marketing
• Design and send newsletters, drip campaigns, and event promotions via tools like Mailchimp or Zoho Campaigns.
• Content Creation & Coordination
• Collaborate with designers and content writers for blogs, creatives, case studies, and infographics.
• Lead Generation & CRM
• Drive qualified leads to the sales funnel through inbound strategies.
• Work with CRM tools to nurture leads and track conversions.
• Market Research & Competitor Analysis
• Track industry trends and competitor strategies to refine marketing efforts.
• Reporting & Documentation
• Prepare weekly/monthly performance reports for management with actionable insights.

Job Types: Full-time, Fresher

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Work Location: In person