Digital Marketing Executive

Job Title: Digital Marketing Executive
Location: Corporate Office, Himalaya Group of Institutions, MIG- 44, Lohiya Nagar, Kankarbagh, Patna - 800020
Employment Type: Full-Time

Position Overview

The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote the academic and healthcare services of the Himalaya Group of Institutions. The role includes enhancing brand awareness in the digital space, driving website traffic, and acquiring leads through various digital channels.

Key Responsibilities

• Digital Strategy & Campaigns
• Develop and execute result-driven digital marketing strategies aligned with institutional goals.
• Plan and manage campaigns for admissions, events, outreach, and brand visibility.
• Social Media Management
• Manage the organization’s presence across platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Create and publish engaging content and monitor analytics to optimize performance.
• SEO & Website Optimization
• Oversee SEO activities to improve the ranking of institutional websites.
• Coordinate with the IT/web team to ensure content is updated and user experience is optimized.
• Content Development & Branding
• Collaborate with academic and administrative teams to generate content for campaigns.
• Ensure brand consistency across all digital platforms.
• Lead Generation & Analytics
• Run targeted campaigns on Google Ads, Meta Ads, and other paid platforms to generate quality leads.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Business Suite, etc.
• Email Marketing & Automation
• Plan and execute email marketing campaigns for student engagement, alumni, and other stakeholders.
• Utilize tools for marketing automation and CRM integration.
• Team Coordination & Vendor Management
• Coordinate with designers, content writers, and digital marketing agencies if outsourced.
• Train and lead junior digital marketing staff as needed.

Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Digital Media, Communications, or a related field.
• Minimum 3–5 years of relevant experience in digital marketing, preferably in education, healthcare, or services sector.
• Proficient in digital tools (Google Ads, Facebook Ads Executive, SEO tools, Canva, etc.).
• Strong command over data analytics and campaign performance evaluation.
• Excellent communication, creativity, and organizational skills.

Remuneration

Compensation will be competitive and commensurate with qualifications and experience, as per the HR Policy of Himalaya Group of Institutions.

Application Process

Interested candidates are invited to send their updated resume, along with a cover letter, to [email protected] with the subject line: Application for Digital Marketing Executive – [Your Name]

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹15,000.00 per month

Schedule:

• Day shift
• Morning shift

Work Location: In person