Job
Description
As a Digital Marketing Specialist at our company, your role will encompass a variety of exciting responsibilities and requirements: Role Overview: You will be responsible for developing, executing, and optimizing digital marketing campaigns across various platforms like Google, Meta, Instagram, YouTube, and other relevant channels to generate quality leads for study abroad programs. Creating engaging digital content, managing social media pages, monitoring campaign performance, conducting keyword research, and collaborating with different teams are key aspects of your role. Key Responsibilities: - Develop, execute, and optimize digital marketing campaigns to generate quality leads for study abroad programs - Create engaging digital content aligned with the brand's tone and student interests - Manage social media pages, plan and schedule posts, increase engagement, and maintain a consistent online presence - Monitor campaign performance, generate reports, and provide actionable insights to improve ROI and lead quality - Conduct keyword research, SEO/SEM activities, and competitor analysis to enhance online visibility - Collaborate with counselling, admissions, and operations teams to align digital efforts with student recruitment goals - Assist in organizing and promoting webinars, live sessions, education fairs, and digital events targeting students and parents - Stay updated on digital trends, platform updates, and best practices in the study abroad and education marketing field Qualifications Required: - Bachelors degree in Marketing, Digital Media, Communication, or related field - Strong understanding of social media platforms, digital advertising, SEO/SEM, and analytics tools - Excellent written and verbal communication skills - Creative thinking and ability to generate student-tailored content ideas - Ability to multitask, work independently, and collaborate effectively within a team - Prior experience in digital marketing, especially in the education or study abroad sector, is an added advantage In addition to the exciting responsibilities, you will enjoy full-time employment with benefits including cell phone reimbursement. The work location for this role is in person. As a Digital Marketing Specialist at our company, your role will encompass a variety of exciting responsibilities and requirements: Role Overview: You will be responsible for developing, executing, and optimizing digital marketing campaigns across various platforms like Google, Meta, Instagram, YouTube, and other relevant channels to generate quality leads for study abroad programs. Creating engaging digital content, managing social media pages, monitoring campaign performance, conducting keyword research, and collaborating with different teams are key aspects of your role. Key Responsibilities: - Develop, execute, and optimize digital marketing campaigns to generate quality leads for study abroad programs - Create engaging digital content aligned with the brand's tone and student interests - Manage social media pages, plan and schedule posts, increase engagement, and maintain a consistent online presence - Monitor campaign performance, generate reports, and provide actionable insights to improve ROI and lead quality - Conduct keyword research, SEO/SEM activities, and competitor analysis to enhance online visibility - Collaborate with counselling, admissions, and operations teams to align digital efforts with student recruitment goals - Assist in organizing and promoting webinars, live sessions, education fairs, and digital events targeting students and parents - Stay updated on digital trends, platform updates, and best practices in the study abroad and education marketing field Qualifications Required: - Bachelors degree in Marketing, Digital Media, Communication, or related field - Strong understanding of social media platforms, digital advertising, SEO/SEM, and analytics tools - Excellent written and verbal communication skills - Creative thinking and ability to generate student-tailored content ideas - Ability to multitask, work independently, and collaborate effectively within a team - Prior experience in digital marketing, especially in the education or study abroad sector, is an added advantage In addition to the exciting responsibilities, you will enjoy full-time employment with benefits including cell phone reimbursement. The work location for this role is in person.
