Digital Marketing Executive

1 - 3 years

0 Lacs

Posted:2 months ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Google Ads & Retention Marketing Specialist FarmDidi

Location:

Experience:

CTC:

Role Overview:

Google Ads & Retention Marketing Specialist

Key Responsibilities:

Design, execute, and optimize Google Ads campaigns to grow awareness and acquire new customers.

Track and report conversion metrics using Google Ads and Microsoft Clarity; propose actionable insights.

Analyze competition strategies and identify best practices for implementation.

Lead and manage WhatsApp and email marketing campaigns to retain existing customers, including segmentation and personalized engagement.

Collaborate with content and support teams to maximize campaign effectiveness and improve customer lifecycle value.

Requirements:

Bachelor's degree in Marketing, Business, or a related field.

Highly analytical with strong problem-solving abilities.

1+ years of experience running Google Ads campaigns; certifications are a plus.

Experience in conversion tracking and familiarity with Microsoft Clarity.

Knowledge of retention marketing, especially via WhatsApp and email.

Ability to analyze competitors and adapt campaign strategies.

Strong communication and collaboration skills.

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