Digital Marketing Executive E-commerce Platforms

Job Summary

results-driven Digital Marketing Executive

Key Responsibilities

E-commerce Platform Management

• Manage product listings, content, pricing, inventory, and promotions on

  Amazon, Flipkart, Meesho

  , and other marketplaces.
• Optimize product titles, descriptions, keywords, and A+ content to improve search visibility and conversions.
  
• Handle account health, brand registry, return & refund issues, and customer communication as per platform norms.
  
• Regularly monitor seller dashboard metrics and ensure timely compliance with platform policies.
  

Performance Marketing & Ads

• Plan and execute paid ad campaigns on Amazon (SP, SB, SD), Flipkart PLA/CPA, and Meesho ads.
  
• Monitor ad spends, ROAS, CTR, and CPC; continuously optimize campaigns for better efficiency and scale.
  
• Develop and execute promotional strategies including lightning deals, coupons, and platform-specific events.
  
• Handle retargeting, remarketing, and conversion rate optimization on D2C platforms using Meta Ads, Google Ads, etc.
  

D2C Website Management

• Work with the web development and UI/UX team to ensure a high-converting D2C website.
  
• Manage Shopify/WooCommerce/Custom CMS backend catalog, orders, CRM, and customer journey.
  
• Run integrated campaigns across Google, Facebook, and Instagram to drive traffic and conversions.
  
• Implement SEO best practices and blog/content strategy to improve organic rankings.
  

Reporting & Analysis

• Analyze platform dashboards, ad reports, and sales data to identify winning products and improvement areas.
  
• Generate weekly/monthly performance reports with KPIs like impressions, conversions, CPA, ACoS, etc.
  
• Recommend actionable insights to marketing and sales teams for campaign improvements.
  

Desired Candidate Profile

• Education

  : Graduate/Postgraduate in Marketing, Digital Media, or related field.

• Experience

  : 48 years of hands-on experience in digital marketing and e-commerce platform handling.

• Skills

  :
• Strong expertise in

  Amazon Seller Central

  ,

  Flipkart Seller Hub

  ,

  Meesho Supplier Panel

  , and D2C website tools.
• Experience with ad platforms:

  Amazon Ads, Flipkart Ads, Facebook Ads, Google Ads

  .
• Knowledge of SEO, keyword research tools (Helium10, Jungle Scout, etc.), and web analytics.
  
• Detail-oriented with a strong command of numbers, Excel, and marketing metrics.
  
• Self-starter, goal-driven, and accountable for delivering measurable results.