Digital Marketing Executive

Job Description

Role Responsibilities Develop and implement effective digital marketing strategies to increase brand awareness. Manage and optimize social media accounts to enhance engagement and customer loyalty. Conduct market research to identify trends and opportunities for campaigns. Create high-quality and engaging content for various platforms including blogs, websites, and social media. Execute email marketing campaigns and analyze their performance to improve effectiveness. Run pay-per-click (PPC) advertising campaigns across different platforms. Monitor and analyze website performance using Google Analytics. Enhance SEO strategies to increase organic traffic to the company's website. Collaborate with the creative team to design visually appealing marketing materials. Build and maintain relationships with clients to ensure their satisfaction. Stay updated with industry trends and changes in digital marketing practices. Prepare performance reports and present insights to management. Assist in developing brand messaging and positioning strategies. Support the team in organizing promotional events and campaigns. Participate in the development of marketing budgets and forecasts. Qualifications Bachelor's degree in Marketing, Communications, or a related field. Proven experience in digital marketing, preferably in an agency environment. Strong understanding of SEO, PPC, and social media platforms. Proficiency in using Google Analytics and other marketing tools. Excellent written and verbal communication skills. Creative mindset with the ability to think outside the box. Ability to analyze data and derive actionable insights. Familiarity with graphic design software (e.g., Adobe Creative Suite). Strong organizational skills and attention to detail. Ability to manage multiple projects and meet deadlines. Team player with a positive attitude and willingness to learn. Knowledge of email marketing best practices. Experience in managing budgets and financial forecasting. Adaptability to changing trends and technologies in marketing. Strong networking skills to develop partnerships within the industry. Willingness to travel for client meetings as necessary. Skills: networking,digital marketing strategies,google ads,market research,graphic design software,pay-per-click (ppc) advertising,email marketing,campaigns,seo,facebook ads,data analysis,brand awareness,social media management,budget management,content creation,search engine optimization (seo),google analytics Show more Show less