Digital Marketing Executive

Job description:

Job Title: PPC Executive

Location: Ajmer (On-site)
Company: Digitoria – Digital Marketing Agency

About the Role:

Digitoria is seeking a detail-oriented and results-driven PPC Executive with 1+ year of experience in managing paid advertising campaigns. The candidate should be passionate about digital marketing, analytical in approach, and capable of driving measurable results for clients through effective PPC strategies.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and other platforms.
• Conduct keyword research, competitor analysis, and audience segmentation for campaign targeting.
• Create compelling ad copies, creatives, and landing page strategies to maximize CTR & conversions.
• Monitor campaign budgets, bids, and performance to ensure high ROI.
• Track conversions and prepare weekly & monthly reports on campaign performance.
• Perform A/B testing on ads and landing pages for continuous improvement.
• Stay up-to-date with the latest PPC trends, tools, and industry updates.
• Work closely with the SEO, content, and design teams to align campaigns with marketing goals.

Requirements:

• Minimum 1 year of hands-on experience in PPC campaign management.
• Strong knowledge of Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Proficiency in Google Analytics, Tag Manager, and keyword research tools.
• Understanding of bidding strategies (CPC, CPA, ROAS).
• Analytical mindset with strong reporting & problem-solving skills.
• Google Ads / Meta certifications (preferred but not mandatory).

Perks & Benefits:

• Competitive salary package.
• Opportunity to work with multiple industries & clients.
• Career growth in a fast-paced digital agency.
• Supportive and collaborative work culture.

Job Type: Full-time

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time

Work Location: In person

Job Type: Full-time

Work Location: In person