Digital Marketing Executive

Job Description

JOB OVERVIEW The Digital Marketing Specialist will be responsible for planning, executing, and optimizing digital marketing campaigns that align with business goals. The ideal candidate must have relevant industry experience and a strong understanding of digital strategies tailored to the building materials or architectural products space. ROLES AND RESPONSIBILITES · Develop and implement integrated digital marketing strategies to promote aluminium doors, windows, and façade products. · Manage SEO, SEM, and PPC campaigns to drive website traffic and generate B2B/B2C leads. · Create engaging and technical content tailored to architects, contractors, and project developers. · Manage and grow the company’s social media presence (LinkedIn, Instagram, Facebook, YouTube). · Design and execute email marketing campaigns and lead nurturing workflows. · Collaborate with the sales and design teams to align digital marketing with product positioning and customer journey. · Monitor and analyse campaign performance through tools like Google Analytics, Google Ads, and CRM dashboards. · Oversee website updates and ensure SEO-friendly structure, layout, and performance. · Conduct regular competitor benchmarking and stay updated on digital trends in the construction and building materials industry. · Maintain marketing asset library including brochures, case studies, video content, and product showcases. QUALIFICATION & SKILL · Bachelor’s degree in Marketing, Business, Communications, or related field. · 3–6 years of hands-on digital marketing experience, preferably in the building materials or construction-related industry. · Proficiency in digital tools. Perks and Benefit 1. Insurance 2.PF 3. Bonus 4.Increment 4.Employee Engagement Job Type: Full-time Pay: From ₹25,000.00 per month Schedule: Day shift Experience: Advertising sales: 4 years (Required) Work Location: In person Expected Start Date: 03/06/2025