Digital Marketing Executive

0 - 3 years

3 Lacs

Posted:9 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We're looking for a talented and results-oriented Digital Marketing Specialist to join our growing team. You'll be responsible for managing and optimizing paid advertising campaigns across Google Ads and Facebook Ads, while also collaborating with internal teams to develop effective marketing funnels.

Responsibilities:

1. Manage and optimize Google Ads and Facebook Ads campaigns, including keyword research, ad copywriting, landing page optimization, and budget allocation.

2. Analyze campaign performance data and make data-driven adjustments to improve conversion rates and ROI.

3. Stay up-to-date on the latest trends and best practices in paid advertising platforms.

4. Collaborate with the design team to create high-converting landing pages and ad creatives that resonate with the target audience.

5. Work with the content marketing team to develop marketing funnels that nurture leads and drive conversions.

6. Track campaign performance against key metrics and report findings to stakeholders.

7. Identify and implement new strategies to improve overall marketing effectiveness.

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