Digital Marketing Executive

Job Description

Position: Digital Marketing
Company: Convertex India Pvt. Ltd. Location: Mumbai

About the Company

Convertex India Pvt. Ltd. is a growing FMCG organization engaged in home and kitchen cleaning products, catering to both domestic and export markets. We focus on quality, innovation, and brand growth across multiple channels.

Role Overview

We are seeking a dynamic and result-oriented Digital Marketing Executive with prior experience in the FMCG industry. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing initiatives to strengthen brand presence and drive business growth.

Key Responsibilities

 Plan, execute, and manage all digital marketing activities including SEO, SEM, email marketing, and social media platforms

 Develop and implement comprehensive digital marketing strategies to distribute content effectively

 Ensure consistent brand messaging across all digital and social media channels

 Analyze digital trends, content performance, and user behavior to optimize campaigns and user experience

 Create and manage an editorial/content calendar for targeted and timely communication

 Develop and manage content for social media, email campaigns, and other digital communication platforms

 Research, track, and analyze consumer behavior and market trends, and apply insights to marketing campaigns

 Prepare regular reports and analytics on campaign performance, including KPIs and ROI analysis

 Collaborate with the sales and marketing teams to develop innovative growth strategies

 Develop, manage, and monitor digital marketing budgets

 Stay updated with the latest digital and social media trends and integrate them into ongoing campaigns

Required Skills & Qualifications

 Proven experience in Digital Marketing, preferably in the FMCG industry

 Strong understanding of SEO, SEM, social media marketing, and content strategy

 Experience with digital analytics tools (Google Analytics, Meta Ads, etc.)

 Excellent communication and content creation skills

Experience

•  Minimum 3 years of relevant experience in digital marketing

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person