Digital Marketing Executive

Role & responsibilities:

• Plan and execute digital marketing campaigns across social media platforms, including LinkedIn, Facebook, Instagram, and YouTube.
• Manage social media accounts and create engaging content related to vehicle scrapping services.
• Generate leads and enquiries through digital marketing campaigns.
• Manage Google Ads, social media advertising, and SEO activities to improve online visibility.
• Develop marketing content, promotional creatives, videos, and posts.
• Update website content and monitor website traffic and campaign performance.
• Coordinate with the sales team to convert digital enquiries into business opportunities.
• Track campaign performance and prepare regular digital marketing reports.
• Research market trends and competitor activities to identify new business opportunities.

Preferred candidate profile:

• Graduate in Marketing, Digital Marketing, or a related field.
• 2-4 years of experience in digital marketing; relevant industry experience is an added advantage.
• Knowledge of SEO, Google Ads, social media marketing, and lead generation.
• Basic knowledge of graphic design tools such as Canva and video editing tools.
• Good communication, analytical, and content-writing skills.
• Ability to monitor campaign performance and achieve lead-generation targets.

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