Digital Marketing Executive

Digital Marketing Executive

Company Overview:

Aditi Tracking has been at the forefront of the telematics industry in India since 2011, offering innovative solutions for vehicle tracking and fleet management. With a commitment to excellence and cutting-edge technology, we empower businesses to optimize their operations and enhance productivity.

Website:

Job Overview:

A marketing plan only creates value when it goes live: on time, correctly set up and tracked. This role turns the marketing strategy into running campaigns, works hand in hand with the designer and sales team, and reports what is working so the team can do more of it.

Key Responsibilities:

• Set up, run and optimise paid campaigns on LinkedIn, Google Ads and Meta, within agreed budgets.
• Manage the company's social media calendar: schedule posts, track engagement, respond to comments and messages.
• Execute SEO tasks: on-page optimisation, keyword tracking, blog publishing, technical fixes with the web team.
• Build and update landing pages, email campaigns and WhatsApp broadcasts for lead generation.
• Brief the graphic designer with clear requirements and timelines; check creatives before they go live.
• Ensure every lead is captured correctly in the CRM with source and campaign tagged, and passed to Sales on time.
• Support offline events with digital promotion, registration pages and post-event follow-up campaigns.
• Prepare weekly campaign reports: spend, reach, clicks, leads, cost per lead and key learnings.

Skills & Qualifications:

• 2+ years running paid campaigns hands-on (not only through an agency), with results you can explain.
• Working knowledge of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager and Google Analytics 4.
• Basic SEO and website/CMS skills (WordPress or similar).
• Comfortable with Excel/Google Sheets for reporting.
• B2B or lead-generation marketing experience.
• Exposure to CRM or marketing automation tools (Zoho, HubSpot, Salesforce or similar).
• Basic design or video editing skills (Canva, CapCut or similar).

Competencies we look for:

• Execution discipline and attention to detail
• Curiosity to test and learn
• Teamwork across design, sales and agencies
• Clear written communication
• Comfort with numbers

Why join us:

You will work on real B2B campaigns end-to-end, learn directly from the marketing lead, and see exactly how your campaigns contribute to sales.