Digital Marketing Executive

Key Responsibilities:

1. Website & SEO Management with Senior’s help. Own and continuously optimize the company website (content, structure, UX, performance). Improve organic rankings through on-page and off-page SEO strategies. Conduct keyword research aligned to MEP, HVAC, electrical, plumbing, and fire safety consulting services. Monitor website analytics and recommend improvements to increase traffic and conversion rates.

2. Social Media Growth & Positioning Strategically manage LinkedIn, Instagram, and other relevant platforms. Increase follower base, engagement, and brand authority. Create technical yet engaging content tailored to architects, builders, developers, and industry stakeholders. Build thought leadership positioning for leadership team members.

3. Paid Campaigns & Lead Generation with Senior’s help. Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns. Drive measurable lead generation campaigns targeting B2B segments. Monitor ROI, CPL (Cost per Lead), and campaign effectiveness. Generate performance reports with insights and action plans.

4. Content Development & Technical Communication Create compelling content including: o Blogs o Case studies o Project highlights o Service pages o Corporate presentations o Email campaigns Collaborate with engineering teams to translate technical concepts into clear, persuasive messaging. Support proposal and RFP marketing documentation.

5.Required Skills & Competencies Strong expertise in SEO, SEM, Google Ads, LinkedIn Campaign Manager, and Meta Ads. Strong B2B marketing understanding (preferably engineering/consulting domain). Excellent content writing and editing skills with technical clarity. Ability to plan, execute, and deliver results. Strong ownership mindset and accountability.

6.Preferred Industry Background Experience in: Engineering consulting Architecture / Construction MEP / HVAC domain Infrastructure consulting B2B technical services

7. Qualifications Bachelor’s degree in Marketing, Mass Communication, Business Administration, Engineering, or related field. 3-5 years of hands-on digital marketing experience, preferably in B2B or technical consulting sectors.

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person