Digital Marketing Executive

Job Summary:

As a Digital Marketing Executive, you will be responsible for implementing digital marketing strategies to promote our brand, services, and client offerings. This entry-level role offers hands-on exposure to SEO, social media marketing, content creation, email campaigns, paid ads, and performance analytics. Ideal for recent graduates or freshers with a flair for marketing and technology.

Key Responsibilities:

Search Engine Optimization (SEO):

• Perform on-page & off-page SEO activities for company and client websites
• Conduct keyword research and competitor analysis
• Optimize website content, meta tags, and structure to improve search rankings
• Track SEO performance and submit regular reports

Social Media Marketing (SMM):

• Create, schedule, and manage posts across platforms like Facebook, LinkedIn, Instagram, Twitter, and YouTube
• Engage with followers, respond to comments & DMs
• Assist in running paid social media campaigns

Content Marketing:

• Assist in writing blogs, website content, ad copies, social media captions, and promotional content
• Research industry trends and contribute creative content ideas

Email Marketing:

• Design and send email newsletters and promotional campaigns using Mailchimp, SendinBlue, or similar tools
• Analyze open rates, click-throughs, and improve email effectiveness

Google Ads & Paid Campaigns (Optional/Training Provided):

• Assist in setting up and monitoring Google Ads campaigns (Search & Display)
• Track campaign KPIs and ROI metrics

Analytics & Reporting:

• Monitor website traffic using Google Analytics
• Prepare digital performance reports and suggest improvements

Desired Candidate Profile:

• Bachelor’s Degree in Marketing, Mass Communication, IT, or a related field
• Certification in Digital Marketing (preferred but not mandatory)
• Basic knowledge of SEO, SMM, and digital marketing concepts
• Familiarity with tools like Google Analytics, Google Search Console, Canva, and WordPress
• Strong communication & writing skills in English
• Creativity, attention to detail, and willingness to learn
• Ability to manage time and work on multiple project

Job Types: Full-time, Permanent, Fresher, Internship
Contract length: 3 months

Pay: ₹9,501.24 - ₹18,263.77 per month

Benefits:

• Flexible schedule
• Internet reimbursement
• Leave encashment
• Paid sick time
• Paid time off

Experience:

• Digital Marketing: 1 year (Preferred)
• Search Engine Optimization: 1 year (Preferred)

Language:

• English (Required)

Location:

• Indore, Madhya Pradesh (Required)

Work Location: In person