Digital Marketing Executive

Responsibilities of a Digital Marketing Executive

• Digital Strategy & Campaigns
• Plan, execute, and monitor digital marketing campaigns across social media, Google Ads, and email.
• Work towards increasing brand visibility.
• Social Media Management
• Manage and grow company pages on platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Create engaging posts, reels, and stories aligned with brand objectives.
• Track engagement and optimize posting schedules.
• Graphic Design & Photoshop Work
• Use Adobe Photoshop (and Canva if required) to design creatives such as banners, social media posts, product ads, and website visuals.
• Edit and enhance product photos for online and promotional use.
• Ensure all visuals follow brand color themes and design standards.
• Content Creation & Coordination
• Draft promotional text, captions, and ad copy for digital campaigns.
• Coordinate with photographers, videographers, and content writers for marketing material.
• Website & SEO Management
• Update website content, images, and product details regularly.
• Apply basic SEO techniques to improve ranking and visibility.
• Coordinate with web developers for new features or improvements.
• Email & WhatsApp Marketing
• Design and execute email or WhatsApp campaigns for promotions and announcements.
• Maintain and segment customer databases for targeted communication.
• Analytics & Reporting
• Monitor campaign performance using Google Analytics, Meta Ads Manager, and other tools.
• Prepare weekly/monthly reports on reach, engagement, and conversions.
• Suggest improvements based on insights.
• Brand Promotion & Innovation
• Ensure consistency of brand voice and visuals across all digital platforms.
• Stay updated with latest trends and technologies in digital marketing and design.

Any query contact: 9381194845

Job Type: Full-time

Pay: ₹20,500.00 - ₹22,000.00 per month

Education:

• Bachelor's (Preferred)

Work Location: In person