Digital Marketing Executive

Key Responsibilities1. Digital Strategy & Campaign Management

• Plan and execute digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other platforms.
• Assist in developing overall digital marketing strategies aligned with business goals.
• Track campaign performance, optimize for better ROI, and generate analytical reports.

2. Social Media Management

• Create, schedule, and manage posts across social platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).
• Monitor trends, audience insights, and competitor activities.
• Manage social media engagement, responses, and community building.

3. SEO & Website Management

• Perform on-page and off-page SEO activities.
• Support in improving website traffic, keyword ranking, and user experience.
• Coordinate with developers/designers to update and optimize website content.

4. Content Creation

• Create digital content including social media posts, ad copies, blogs, emailers, and website content.
• Collaborate with the design team to develop visuals, creatives, and videos.

5. Email & CRM Marketing

• Execute email marketing campaigns, including segmentation, automation, and analytics.
• Maintain and grow CRM databases.

6. Analytics & Reporting

• Use tools like Google Analytics, Search Console, Ads Manager, and CRM dashboards to analyze performance.
• Prepare weekly, monthly, and campaign-wise performance reports.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in digital marketing or a similar role.
• Strong understanding of SEO, SEM, SMM, and PPC campaigns.
• Proficiency with tools: Google Analytics, Meta Business Suite, Google Ads, Canva, Mailchimp, CRM tools.
• Strong communication skills and creativity.
• Ability to work on multiple projects with tight deadlines.

Job Type: Full-time

Pay: ₹25,000.00 - ₹33,000.00 per month

Work Location: In person