Digital Marketing Executive

Digital Marketing ExecutiveAbout the Role: We are seeking an experienced Digital Marketing Executive with a background in SEO, performance marketing, customer retention, Agency dealing and data-driven marketing. This role will be responsible for designing and executing a comprehensive digital marketing plan aligned with our organizational objectives and growth plans. Key Responsibilities: Creation of Digital Marketing plan and execution l Develop and implement a comprehensive digital marketing plan aligned with overall business goals. l Create and execute customer acquisition and retention strategies across digital platforms. l Should have hands-on experience with Google/ Meta Analytics and creating analytical reports for performance tracking and decision-making. l Should have sound technical knowledge and proficiency in running advertisement on Google and Meta platforms Digital Channel Ownership l Oversee and optimize all digital marketing channels including SEO, SEM, social media, email marketing, and paid advertising campaigns. l Drive performance marketing campaigns, ensuring strong ROI and KPIs. Data-Driven Optimization l Use analytics and key performance metrics to track campaign effectiveness and identify areas for improvement. l Leverage A/B testing and user insights to improve conversion rates and customer retention. l Should be able to create weekly reports using agency data and track campaign performance on a monthly basis. Social Media Content & Branding l Oversee the creation of engaging, brand-aligned content (blogs, webinars, videos etc.). l Creating and executing a social media content calendar for the brand along with the agency l Stay ahead of digital trends, especially platform changes (e.g., Meta/Google), to ensure relevance and visibility. Market insights & Usage of AI tools l Stay updated on industry trends, competitor activities, and market dynamics. l Usage of AI tools to enhance brand and content. l Use insights to continuously innovate and refine marketing strategies. Requirements: 5-7 years of experience in digital marketing, with proven expertise in SEO , customer acquisition, retention , and managing multi-channel digital campaigns . Bachelor's or Master’s degree in Marketing, Business, or a related field. Strong understanding of digital platforms (Google, Meta and others), analytics tools (e.g., Google Analytics, HubSpot) and performance measurement. Experience in growth marketing with a data-driven approach to customer acquisition and lifecycle marketing. Excellent knowledge of social media, paid advertising, email marketing, and content strategy Job Type: Full-time Pay: ₹50,000.00 - ₹66,000.00 per month Schedule: Morning shift Work Location: In person