Digital Marketing Executive

1 - 2 years

3 - 4 Lacs

Posted:2 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job description Job Title: Franchise Sales Manager Location: Noida Sector 16 Department: Sales & Business Development Reports To: Head of Business Development Employment Type: Full-time Role & responsibilities Develop and implement comprehensive digital marketing strategies to drive traffic, lead generation, and brand awareness. Manage SEO, SEM, and PPC campaigns to ensure optimal ROI and performance. Create and execute content marketing plans including blogs, social media posts, email campaigns, and landing pages. Monitor and analyze website and campaign performance using tools like Google Analytics, GA4, and Search Console. Oversee and optimize social media marketing efforts across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.). Manage digital advertising budgets and ensure efficient spend allocation. Collaborate with cross-functional teams including design, product, and sales to align on marketing goals. Stay updated with the latest trends in digital marketing, tools, and best practices. Prepare regular reports and dashboards to track KPIs and suggest data-driven improvements.

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