Digital Marketing

DS Group is looking for a sharp, creative, and growth-obsessed Digital Marketer to lead the performance engine.
Youll be driving impact across the entire digital funnel, from eye-catching reels and smart targeting to revenue-driving performance campaigns.

If you live for growth hacks, know your way around Meta Ads Manager in your sleep, and get a thrill from scaling a digital-first brand, this role is for you.

What Youll Own

Performance Marketing & Growth

• Plan, execute & optimize

  full-funnel performance campaigns

  across Meta, Google, YouTube, Display, etc.
• Own business metrics like

  CAC, ROAS, CTR, CVR

  , and drive growth across key audience cohorts
• Build agile campaign structures with

  precise targeting, budget planning, and funnel experimentation

Brand Building on Digital

• Translate brand identity into

  platform-native storytelling

  that wins hearts (and baskets)
• Partner with creative and content teams to roll out

  scroll-stopping reels, influencer-led IPs

  , and

  moment marketing

• Develop campaign playbooks for product launches, brand moments, and seasonal bursts

Analytics, Attribution & Experiments

• Maintain live dashboards to inform performance decisions and leadership reporting
• Run

  A/B tests

  across creatives, audiences, bidding, landing pages, and apply findings in real-time
• Decode consumer journeys and optimize

  conversion paths

  using GA4, Meta, and other tools

Innovation & Test-and-Learn Culture

• Stay ahead of platform updates, ad formats, and cultural trends
• Pilot campaigns on

  emerging formats

  like short video, conversational commerce, and influencer-led drops
• Build reusable playbooks for

  festivals, topical spikes

  , and

  new product GTMs

You’ll Thrive Here If You Have:

• 2–4 years of hands-on experience in

  D2C or high-growth e-commerce digital marketing

• Mastery of

  Meta Ads, Google Ads, GA4

  , and performance analytics
• The ability to balance

  data-driven decision-making

  with

  creative storytelling

• Hunger to learn, grow, experiment, and build something with lasting impact
• Bonus: Worked on

  premium or lifestyle brands

  targeting urban audiences

What’s In It For You

• A high-ownership role in building India’s next big premium D2C food brand
• Direct mentorship from a high-performance marketing and brand team
• Freedom to test fast, learn faster, and scale sustainably
• A startup-like culture backed by a strong legacy house (DS Group)