Digital Marketing - Asst. Manager

• Plan and execute

  digital marketing campaigns

  across

  PPC, SEO, and social media

  to increase brand visibility and engagement.
• Develop and implement a

  content framework

  for blogs, websites, and social media posts, ensuring alignment with the

  brand voice

  and audience engagement.
• Optimize

  website content

  to improve

  SEO performance

  and enhance user experience.
• Manage

  PPC campaigns

  to drive targeted traffic and improve conversion rates.
• Monitor and maintain

  CMS (Content Management System)

  to ensure seamless content updates.

Performance Monitoring & Analysis

• Track, analyze, and report on the performance of digital marketing campaigns using tools such as

  Salesforce, Pardot, and Google Analytics

  .
• Provide

  data-driven insights

  and recommendations to improve campaign effectiveness.
• Stay updated on

  digital marketing trends, technologies, and best practices

  to keep the university ahead in the digital space.

Collaboration & Internal Displays Management

• Work closely with internal

  stakeholders and marketing teams

  to ensure consistent messaging across all digital channels.
• Oversee and manage

  theme-based internal displays

  to enhance brand presence within the university.

Must-Have Qualifications

• Experience in

  executing digital marketing campaigns

  across PPC, SEO, and social media.
• Strong

  content marketing skills

  , ensuring brand consistency across blogs, website, and social media.
• Hands-on experience in

  CMS management

  .
• Ability to optimize content for

  SEO and PPC performance

  .
• Proficiency in

  Google Analytics, Salesforce, Pardot, or similar tools

  .
• Strong

  analytical skills

  with the ability to derive insights from marketing data.

• Good-to-Have Skills

• Familiarity with

  marketing automation platforms

  .
• Experience in

  design tools

  (Figma, Canva) for content creation.
• Strong interpersonal skills and the ability to collaborate across teams.
• Creative mindset with a

  proactive approach to digital innovation

  .