Digital Marketing Associate

2 - 6 years

0 Lacs

Posted:2 days ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Digital Marketing Specialist, you will play a crucial role in creating engaging digital experiences through a combination of graphic design, web development, and digital marketing strategies. Your primary responsibilities will include producing high-quality visual content using CorelDraw, managing website content effectively, and implementing result-oriented digital marketing campaigns to drive online traffic and engagement. In the realm of Graphic Design & Visual Content Creation, you will harness the power of CorelDraw to craft visually appealing assets for websites, social media platforms, email marketing, and more. Your tasks will involve designing brand-consistent graphics like logos and infographics, ensuring optimization for various digital channels and collaborating with the marketing team to bring creative visual campaigns to life. When it comes to Web Design & Management, you will be in charge of maintaining and updating website content to uphold accuracy and relevance. Additionally, optimizing website performance for speed, mobile responsiveness, and user experience will be crucial. Your expertise in implementing website analytics will help track performance metrics and identify areas for enhancement. In the domain of Search Engine Optimization (SEO), you will conduct comprehensive keyword research and apply both on-page and off-page SEO strategies to boost organic search rankings. By optimizing website content, meta tags, and other elements, you will enhance visibility on search engines. Your proficiency in tools like Google Analytics and Google Search Console will aid in monitoring website traffic and search engine performance, ensuring alignment with the latest SEO trends and practices. Your role will extend to Digital Marketing & Campaign Management, where you will craft and execute diverse digital marketing campaigns across channels such as social media, email, and paid advertising. Managing social media content, engaging with followers, and developing email marketing campaigns will be part of your routine. Analyzing campaign performance, providing optimization recommendations, and potentially overseeing paid advertising campaigns will be tasks that contribute to building brand awareness and driving conversions. To excel in this position, you are expected to bring proven experience in digital marketing, graphic design, and web development to the table. Proficiency in CorelDRAW, a strong grasp of web design principles and HTML/CSS, familiarity with CMS platforms like WordPress, and expertise in SEO and analytics tools are essential. Excellent communication skills, the ability to work both independently and collaboratively, attention to detail, creativity, and a pulse on current digital marketing trends will be your guiding competencies. This is a full-time role with a day shift and morning shift schedule, offering a performance bonus. The work location is in person, providing you with a stimulating environment to thrive in your role as a Digital Marketing Specialist.,

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