Posted:6 days ago|
Platform:
Work from Office
Full Time
Work as the single point resource for all marketing activities related to select e-commerce platforms for all brands and maximize ROI from ad spends • Strategize the advertising plans on these platforms and select advertising properties basis data and campaign objectives awareness/acquisition • Deep dive and evaluate the keyword strategies for all brands and define KPIs accordingly • Work closely with Digital Sales Team to understand the stock availability and ROI targets to make informed marketing decisions • Coordinate with the Brand Team based in country for inputs on brand focusses and creative approvals • Will be responsible for e-commerce advertising budgets, yearly calendars, campaign strategies, tactics, peak days planning, action plans and timelines • Will be directly/indirectly responsible for sales through the aligned partners • Track and analyze campaign performances and provide regular internal reports • Review new technologies and keep the company at the forefront of developments in e-commerce
Excellent communication skills • Knowledge of e-commerce advertising properties and tools • Experience in B2C ecommerce or advertising on e-commerce or a fashion/lifestyle brand, handling Digital Marketing agencies and experience of Amazon Marketing Services (AMS)/Flipkart Brand Ads will be a p
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