Digital Marketing and SEO Specialist

About the Role

Digital Marketing & SEO Executive

What You'll Do

• Develop and execute SEO strategies to improve organic rankings and website traffic.
• Conduct keyword research, competitor analysis, and backlink audits.
• Optimize on-page elements meta tags, headings, content structure, internal linking, etc.
• Plan and run Google Ads, Meta Ads, and other paid campaigns when required.
• Track and analyze performance using tools like Google Analytics, Search Console, and SEMrush/Ahrefs.
• Collaborate with the content and design team to create SEO-friendly blogs, landing pages, and marketing assets.
• Manage and grow social media presence across key platforms.
• Suggest data-backed improvements for conversion rates and user engagement.
• Stay updated on algorithm changes, marketing trends, and new digital tools.

What You'll Bring

• 13 years of experience in SEO or digital marketing (agency or brand side).
• Strong knowledge of on-page, off-page, and technical SEO.
• Familiarity with Google Ads, Meta Business Suite, and analytics dashboards.
• Good understanding of content marketing and keyword intent.
• Comfort with tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Tag Manager.
• Ability to analyze data, spot trends, and turn insights into action.
• Strong communication and coordination skills.

Bonus Points If You Have

• Experience with WordPress, Shopify, or Webflow.
• Basic knowledge of HTML, schema markup, or Core Web Vitals.
• Exposure to email automation or WhatsApp marketing tools.
• A genuine interest in restaurants, retail, or SaaS products (since that's our world).

What You'll Get

• Fast-paced learning with full ownership of projects.
• Opportunity to experiment and implement your own strategies.
• Work directly with the founding and growth team.
• Performance-based incentives and growth opportunities.