Digital Marketing Analyst - AI Search & Visibility

Job Title: Digital Marketing Analyst AI Search & Visibility

• Develop and execute strategies to improve brand visibility in AI-powered search and discovery platforms
• Plan, execute, and optimize digital marketing campaigns across SEO, paid ads, email marketing, social media, and content marketing
• Optimize content and digital assets for AI-driven search experiences (including conversational and answer-based search)
• Work on structured content, entity-based SEO, and topical authority to improve AI references
• Align traditional SEO strategies with AI search optimization approaches
• Monitor brand mentions and visibility across AI platforms and conversational tools
• Use data and analytics to measure performance, visibility, and impact of AI-focused marketing efforts
• Collaborate with sales and content teams to improve lead quality and conversion rates
• Identify new AI tools, platforms, and automation opportunities to enhance marketing efficiency
• Collaborate with content, SEO, and tech teams to ensure AI-friendly content architecture
• Stay updated with evolving AI search algorithms, LLM behavior, and discovery trends

Required Skills & Qualifications

• 3 to 5 years of experience in digital marketing
• Strong understanding of end-to-end digital marketing (SEO, content, paid, social, email)
• Hands-on experience with advanced SEO concepts: Entity-based SEO, Topical authority, Structured data & schema, and EEAT optimization
• Strong understanding of AI-driven search & Generative Engine Optimization (GEO)
• Experience optimizing content for conversational and AI-generated search results
• Strong analytical mindset with ability to track and interpret visibility metrics
• Knowledge of how platforms like Google AI, ChatGPT, Gemini, Meta AI surface brands
• Data-driven mindset with proven results