Digital Marketing & Ads Specialist

Role Overview

You will be responsible for planning, running and optimising paid campaigns on Google Ads, Meta (Facebook/Instagram) and other channels. Your main goal will be to generate quality leads and sales at a profitable cost.

Key Responsibilities

• Plan and set up campaigns on Google Ads (Search, Display, Performance Max, YouTube)
• Run and optimise Meta Ads (Facebook & Instagram) for lead generation and sales
• Do keyword research, audience targeting and competitor analysis
• Write ad copies, select creatives and suggest landing page improvements
• Track and optimise CPC, CTR, conversions, CPA and ROAS
• Set up and manage conversion tracking (GA4, Google Tag Manager, pixels, events)
• Create weekly and monthly performance reports with clear insights and action points
• Work closely with the management team to align campaigns with business goals

Requirements

• 2–5 years of experience in digital marketing with strong focus on paid ads
• Hands-on experience in Google Ads and Meta Ads (must)
• Good understanding of GA4, Google Tag Manager, Google Search Console
• Strong skills in lead generation and eCommerce / service-based campaigns
• Ability to read numbers and take data-driven decisions
• Good written and spoken English
• Self-driven, responsible and comfortable working with targets & deadlines

Good to Have

• Experience with LinkedIn Ads or other platforms
• Basic knowledge of landing page optimisation / CRO
• Experience working with international clients

Job Types: Full-time, Permanent, Fresher

Pay: ₹20,832.89 - ₹44,005.43 per month

Benefits:

• Cell phone reimbursement
• Paid time off