Digital Marketer

Job Summary:

We are looking for a results-driven Digital Marketing Executive to join our hospital’s marketing team. The ideal candidate will be responsible for planning, implementing, and managing digital marketing strategies to increase patient engagement, promote healthcare services, and enhance the hospital's online presence. Experience in healthcare marketing is a plus.

ey Responsibilities:

• Develop and manage digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, etc.).
• Create and optimize content for the hospital website, blogs, email campaigns, and social media.
• Manage the hospital’s social media accounts and respond to inquiries/messages promptly.
• Track and report website traffic flow and provide internal reports regularly (using tools like Google Analytics).
• Manage SEO and SEM activities to improve search engine rankings.
• Design, execute, and monitor paid advertising campaigns (PPC, display ads, retargeting).
• Collaborate with doctors and department heads to promote healthcare services or health awareness programs.
• Assist in managing the hospital's online reputation (respond to Google Reviews, patient feedback, etc.).
• Coordinate with design and video teams to produce creative content (infographics, videos, reels).
• Stay up to date with the latest trends and best practices in digital marketing and healthcare promotion.

Required Skills:

• Proficiency in digital marketing tools: Google Ads, Facebook Ads Manager, Meta Business Suite, Google Analytics, etc.
• Good understanding of SEO, SEM, and content marketing.
• Strong communication and copywriting skills (healthcare writing experience preferred).
• Knowledge of website CMS platforms like WordPress.
• Graphic design basics (Canva or Adobe tools is a plus).
• Analytical thinking and data-driven decision-making.
• Ability to multitask and manage marketing projects independently.

Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• 1–3 years of experience in digital marketing (preferably in healthcare/hospital industry).
• Certifications in Google Ads, Digital Marketing, or Social Media Marketing are a plus.

Job Types: Full-time, Permanent

Work Location: In person